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1

The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus

Chung-Chau Chang, Bo-Chi Lin and Shin-Shin Chang

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 1.32 MB

english, 2011

2

The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus

Chung-Chau Chang, Bo-Chi Lin, Shin-Shin Chang

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 159 KB

english, 2011

3

Goal Orientation and Comparative Valence in Persuasion

Chung-Chau Chang and Yu-Jen Chou

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 2.02 MB

english, 2008

4

Goal Orientation and Comparative Valence in Persuasion

Chang, Chung-Chau, Chou, Yu-Jen

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.51 MB

english, 2008

5

Moderating Effects of Self-Regulatory Focus on Source–Content Incongruity

Chung-Chau Chang, Bo-Chi Lin

Journal:

Journal of Business and Psychology

Year:

2010

Language:

english

File:

PDF, 212 KB

english, 2010

6

Having champagne without celebration?

Chang, Shin-Shin, Chang, Chung-Chau, Chien, Ya-Lan, Chang, Jung-Hua

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 255 KB

english, 2014

7

A joint examination of effects of decision task type and construal level on the attraction effect

Chang, Shin-Shin, Chang, Chung-Chau, Liao, Yen-Yi

Journal:

Journal of Economic Psychology

Year:

2015

Language:

english

File:

PDF, 862 KB

english, 2015

8

QUALITY OR SACRIFICE? THE INFLUENCE OF DECISION TASK AND PRODUCT CHARACTERISTICS ON THE DUAL ROLE OF PRICE 1

Chang, Shin-Shin, Chang, Chung-Chau, Su, Wei-Gan

Journal:

Psychological Reports

Year:

2015

Language:

english

File:

PDF, 697 KB

english, 2015

9

The Compromise Effect in Choosing for Others

Chung-Chau Chang, Shih-Chieh Chuang, Yin-Hui Cheng, Tien-Ying Huang

Journal:

Journal of Behavioral Decision Making

Year:

2012

Language:

english

File:

PDF, 158 KB

english, 2012

10

Which is the compromise option? Information format and task format as determinants

Chung-Chau Chang, Hsin-Hsien Liu

Journal:

Journal of Behavioral Decision Making

Year:

2008

Language:

english

File:

PDF, 269 KB

english, 2008

11

Moderating Effects of Self-Regulatory Focus on Source-Content Incongruity

Chung-Chau Chang and Bo-Chi Lin

Journal:

Journal of Business and Psychology

Year:

2010

Language:

english

File:

PDF, 1.49 MB

english, 2010

12

Information format-option characteristics compatibility and the compromise effect

Chung-Chau Chang, Hsin-Hsien Liu

Journal:

Psychology and Marketing

Year:

2008

Language:

english

File:

PDF, 170 KB

english, 2008

13

Which Is the Better Option? Quicker or Cheaper?

Chang, Chung-Chau, Chang, Shin-Shin, Chang, Jung-Hua, Chien, Ya-Lan

Journal:

Psychology and Marketing

Year:

2013

Language:

english

File:

PDF, 640 KB

english, 2013

14

Partial Comparative Messages in Competition

Ching-I Teng, Chung-Chau Chang, Jeng-Yu Lai

Journal:

British Journal of Management

Year:

2009

Language:

english

File:

PDF, 237 KB

english, 2009

15

Chromatin accessibility landscape of articular knee cartilage reveals aberrant enhancer regulation in osteoarthritis

Liu, Ye, Chang, Jen-Chien, Hon, Chung-Chau, Fukui, Naoshi, Tanaka, Nobuho, Zhang, Zhenya, Lee, Ming Ta Michael, Minoda, Aki

Journal:

Scientific Reports

Year:

2018

Language:

english

File:

PDF, 2.31 MB

english, 2018

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